Fortunately, I’ve been given the opportunity to help develop a fresh campaign solution for Apple TV's Friday Night Baseball. From the ground up, I helped build the workflow and design system—establishing key art that set the tone across all assets. I collaborated closely with Creative Directors, Producers, and Designers to ensure consistency and impact, creating a variety of deliverables including digital, social, and OOH. One of the highlights was seeing our creative displayed in Times Square, bringing our work to life on one of the biggest stages in the world.